Last week AfroDeity were fortunte enough to have a Pop Up Shop at Cambridge Style Week. My Mummy and I arranged to go and showcase AfroDeity there. In the African - Caribbean community fashion is more than just the clothes that we wear. Accessories play an important part of our fashion sense and for every black woman, her hair is her most important accessory. I know that no matter what I am wearing if I dont feel comfortable with my hair, my outfit just doesn't feel right. Our hair is our greatest fashion accessory and it is so versatile There are so many different styles that we can achieve with this hair type. The 'Naturalution' has highlighted this versatility. Since going natural I feel like I have found a whole new side to myself that I never knew existed, I used to be the kind of person who nly wore black and wanted to blend into the crowd as much as possible. I have now discovered colour in my wardrobe, makeup, earrings and other accessories and I am so exited to see which styles go well with my outfit. Its like it opened a door to a fashion conscious me and I have no plans to close it. I no longer want to blend in but go against the current. Maybe its just me!!
Anyway I digress...
There was so much to see at Cambridge Style Style Week. Having lived in Cambridge many years ago. I never thought of Cambridge as a City full to the brim with so much from the Fashion World but you need look no further than success stories like the 'Cambridge Satchel Company' and 'The Cambridge Raincoat' to know that fashion and Cambridge really go hand in hand.
One of the people I enjoyed meeting the most was Mary Mansfield from Cambridge Interiors. Unfortunately I rarely get to meet many successful black entrepreneurs and it was lovely to meet Mary who operates right here in Cambridgeshire.
I caught a few candid pics from the day, These are from the Heart 103 radio Cambridge Booth:
The Born to be Beautiful Team were amazing.
"Born to be Beautiful is a charity providing beauty therapy training and skills to victims of abject poverty and modern day slavery, restoring dignity and hope to lives devastated by exploitation."
Here is one of me!
We were also treated to a fashion show, the beehive being the most prominent hair style:
Here are a few pics from our Boutique. Our most popular product was of course the Fountain Pimento Oil, but people were really interested in all our products, Hug My Hair Avocado Mango Tango and the Sisay Okra range.
Photos by Alex Bright Photography
Embrace Your Inner AfroDeity
, by Alicia At AfroDeity