Curl Centric Colouring Book : New Release

Hi All,

I recently came into contact with Akira Byrd, the owner of Curl Centric. She told me about a colouring book she had created for little girls, with curly /kinky hair types. I was really pleased to hear this as no matter what we tell our children they come to their own decisions and ideas and they just generally view the world in a completely different way to an adult. 

I love that the new book is for kids with curly hair and that the drawings have such differing textures and styles. Just like the little girls that will be colouring them.

Over to the guys at CurlCentric:

CurlCentric.com has created a new colouring book to give children a positive portrayal of curly haired people, so they don't feel isolated by one of their defining features.

Curl Centric Publishes Curly Kids Coloring Book To Help Children See Positive Portrayals Of Curly Hair. Curly hair is often considered a nuisance for those who have it, but its true potential is far more varied than straight hair can be. Unfortunately for curly haired children, their minority status can see them subject to bullying and derision. As such, it is important that this is counterbalanced with positive messages. As the media cannot be relied upon to show curly hair in a positive light, people have been left looking for alternatives, and Curl Centric has provided one. They have just published a new Natural Hair Coloring Book for children with curly hair.

The  Curly Kids Coloring Book is a new product, and was created because Curl Centric understands the importance of representation. It is important for little girls with textured hair to see images that look like them. The book features more than thirty different images, including action shots, mermaids, princesses and ballerinas.

The girls in the colouring books have also arranged their hair in a variety of styles that range from cornrow braids, puffs, two strand twists, bantu knots, wash and gos, locs and many more, to show girls with curly hair the amazing potential their hair has to be defined and redefined.

A spokesperson for Curl Centric explained, "Those with naturally curly hair in the media tend to straighten it, leaving little girls without role models. The colouring book is designed to fill that void and offset the lack of representation. This is just the beginning however, and showing girls it's possibly to have a curly haired princess or action hero will open them up to a world of possibilities for their own hair, many of which can be found on our website. The book is available now, and we advise all parents of curly haired children to order a copy."

For more information about Curl Centric and this innovative new book, 
Visit http://www.curlcentric.com/
Buy the Curly Kids Coloring Book HERE!

Akira Byrd

Curl Centric 
Phone: 205-565-8653 

 Curly Kids Coloring Book

Curly Kids Coloring Book
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Why I love Science Fiction?

Why I love Science Fiction & Fantasy and  
its importance for Equal Representation in the Media?

I make no secret of the fact that I am a total geek and love all things sci-fi and fantasy. Recently I found myself re-watching what has to be one of the best science fiction programmes that has graced our screens in a long time. The show was cancelled and the science fiction fan community was up in arms. Years on and even a main stream programmes like Waterloo Road is still making jokes about the shows untimely and unnecessary cancellation. The show was definitely a favourite in my house and I can honestly say although I love all the characters, my favourite has to be Zoe Washbourne, played by Gina Torres.

Female actresses from Firefly/ Serenity (source)

Gina Torres as Zoe Washbourne (source)

So what does all this have to do with equal representation in the media.  Well as I said my actual favourite thing about the show is the 2nd in command Zoe Washbourne, played by Gina Torres. She plays the first officer and loyal wartime friend of Captain Mal Reynolds played by Nathan Fillion aboard his ship - Serenity.Not just a stunning woman but an amazing actress. Zoe Washbourne is beautiful, strong and confident and wasn't just there as eye candy or the even stereotypical mama figure. Even though she was bad a** she never came across(to me anyway) as the angry black woman, and I loved that. She was someone on screen I could actual connect with, and that the time for such a popular show was rare indeed.

So why do I love this genre so much?

Well in terms of seeing people like myself on the screen, I think Sci-Fi has nailed it. At times I find Fantasy can be a little white washed and even when a white character is replaced by an actor of colour in a live action fantasy movie, this character is usually male. Science Fiction, however,  often shows us what the future could be if we are at our best or at our worst. If you truly think X-Men is just about super heroes then you have missed a trick. Sometimes sci fi can highlight injustices in our own society and what could happen if we don't  (for example) embrace our differences or change our attitudes to women and people of colour, then we will be doomed to repeat mistakes of the past.

Joss Whedon talking about Firefly on Wikipedia:

"The show [firefly] explores the lives of a group of people who fought on the losing side of a civil war and others who now make a living on the fringe of society, as part of the pioneer culture that exists on the fringes of their star system. In this future, the only two surviving superpowers, the United States and China, fused to form the central federal government, called the Alliance, resulting in the fusion of the two cultures. According to Whedon's vision, "nothing will change in the future: technology will advance, but we will still have the same political, moral, and ethical problems as today"."

Star Trek's Uhura (source)

Science Fiction is a place where I know I will see more women of colour. As a child I grew up idolising Nichelle Nichols as Nyota Uhura. Star Trek was ground breaking in having a Japanese and Russian crew member on board a star ship along with a black female communications officer. Something that was just not seen on television in the 1960's when it debuted.

So I was incredibly happy to see Halle Berry in a new sci-fi TV series 'Extant' and she was Fab! Just Fab!!!

Halle Berry Gorgeous in Extant (source)

As for the gorgeous Tip in the new Dream Works Sci-Fi 'Home', I don't think I have ever seen my daughter happier!

As for fantasy, I am seeing more women of colour each day! 

Nicole Berhare as Abbie Mills in Sleepy Hollow(source)

Jada Pinkett Smith as Fish Mooney in Gotham (source)

Tara P Henderson(Person of Interest) (OK I just love Tara P but this is sort of geeky sci fi/fantasy)(source)

In most of these fantasy series these women are often side characters to the main white male role, but you know what...still represented and maybe we will see more shows like Extant where it was all about Halle!! 

What do you think? Are we seeing a new place for women of colour in sci fi/fantasy?
or is this only place that mainstream media think that we can fit (like aliens or zombies)?

Comments below!!

I told you to watch out for more geeky posts! Enjoy the pics!
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Event: Afro Hair & Beauty 2015

Hi All,

Just wanted to let you know that Afro Hair & Beauty Live is back for its thirty forth year taking place on 24th and 25th of May at the Business Design Centre in Islington. Here is some more information from Afro Hair & Beauty Live.

This May brings you Afro Hair & Beauty LIVE, Europe’s biggest hair, beauty and lifestyle exhibition for young black women. A two day event bringing you the ultimate hair, beauty and well-being experience, will be held on May 24th and 25th at the Business Design Centre, Islington. Afro Hair and Beauty LIVE is the perfect event to welcome summer, and like the colours of the season, the event promises to be just as exciting, showcasing an array of fashion, techniques, practices and hair. 

As with every year, the runway shows are an event highlight and a great chance to see the latest trends for 2015. There will be talented up and coming designers showcasing their work and should you see anything that takes your eye- you can head down to the Fashion Boutique and bag yourself a one-off piece. 

With many of the industry’s leading brands exhibiting at the show, you will be able to check out the latest product innovations, services and you can take advantage of free samples and live demonstrations. 

Treat yourself by escaping to the pampering zone, unwind and de-stress with a mini spa experience which has plenty on offer from facials, massages and manicures to professional eyebrow threading and Henna tattoos- all at discounted prices. 

Back again this year will be WAHL’s Battle of the Barbers competition where barbers from all over the UK go head to head in a bid to show off their skills in a styling showdown. 

Meet the experts - Our seminar program and workshops will be lead by specialists with years of experience across a number of fields including hair and beauty, health and wellbeing and personal development. 

Afro Hair & Beauty LIVE makes for a great day out with family and friends for the next Bank Holiday. You can enjoy the FREE seminar programme but make sure you arrive early to avoid disappointment, as seats fill quickly. There will be many giveaways up for grabs across both days.
Afro Hair & Beauty LIVE 
24th & 25th May 2015 
Business Design Centre, 
52 Upper Street, London N1 
Nearest Tube: Angel 

Afro Hair and Beauty LIVE 2015 promises its patrons a holistic experience focusing on Hair, Beauty and Well-being. We at Afro Hair and Beauty champion the message a beautiful inside radiates beauty outside. So we are proud to introduce a number of products featuring for the first time at this year’s show, geared towards your mind, body and hair. 

Ebony Pink will premier this year with a new range of products and services. Visitors will be introduced to their Dual Powder which is a foundation and powder all in one providing medium to full coverage as well as their Cream Foundation which gives full coverage with a matte finish. Enjoy a special show offer of 15% off all products as well as £15 back massages lasting 30 minutes, concentrating on the areas of relieving aches, pains and muscular tension.

Also exhibiting at this year’s show is CANTU with a wide range of new hair products. This product line includes the Cantu Coconut Curling Cream which defines, conditions and adds manageability to curls as well as the Cantu Leave-in Conditioning Repair Cream which is ideal for remedying dry, damaged hair and provides intense moisture and strength. Other CANTU products includes the Define and Shine Custard, Creamy Hair Lotion, Moisturising Twist and Lock Gel along with the Sulfate Free Cleansing Cream Shampoo.

New also to the show is Christal Cosmetics, displaying their range of Botanical products geared towards the special needs of today’s Women of Colour. This tailored line contains a combination of products especially formulated to deep cleanse, nourish, soothe, protect, heal and enhance black skin. They will also be giving away £100 in products to a lucky patron! 

The show doesn't end there!!! Come and enjoy a wide range of seminars geared towards hair and wellness. 

Mixed Chicks will be hosting a seminar titled Embrace your curls, Versatility Rocks! as well as Ultra Black Hair who will be speaking on “Hair Care, Hair Myths and Hair Growth.

Pilates and Wellness for Women shall lead the discussion on Health and Nutrition, organs and systems and how focusing on getting your body to perform at optimum level will reflect in the health of your hair, skin and overall well-being. 

It wouldn't be Afro Hair and Beauty LIVE without lots of competitions and giveaways. Look out for the Face of Afro Model Search in partnership with Starfish Model Management where a male and female editorial or commercial model will be selected to be the FACE OF AFRO 2015. 

This May’s Bank Holiday will be geared towards the celebration of colour, the exploration of techniques and products that exemplifies beauty. 

Stay in the know by visiting their social media platforms listed below! 

Website: www.afrohairshow.com

Instagram : Afrohairandbeautylive
Facebook :Afrohairandbeauty Live
Twitter: @afrohairshow

For interviews and press enquiries please contact: Caribe Breese Press Officer-pr@afrohairshow.com/ 07479308722

Will you be there??

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Joliette Introduces their new Brand Ambassador

Joliette introduces their new Brand Ambassador: Vashtina Johnson BSc


After winning the Divas Face competition 2015 in March, AfroDeity caught up with the new face of Joliette: Vashtina Johnson

Motto:  "If my mind can conceive it, and my heart can believe it - then I can achieve it." Muhammed Ali

My name is Vashtina Johnson, my forename is partly derived from the bible, The Book of Esther where Queen Vashti was a defiant Hebrew Queen. So I'm a Diva by nature!

I am proud of my Jamaican heritage and honoured to be a descendent of one of Jamaica's National Heroes, Nanny, leader of the Windward Maroons. ‘Granny Nanny' was born in Ghana, West Africa, and was a member of the Ashanti tribe. My cousin is the great Dr. Collin L.G Harris, former Colonel of the Moore Town Maroons.

Academic & Career achievements
I'm a British born Jamaican with 2 degrees under my wing. I attained the first in Beauty Therapy & Health Studies, the second in International Spa Management.

During my studies I enjoyed 9 years employment in the spa, beauty and cosmetic retail industry working as a Senior Spa Therapist in high profile organisations such as Harrods, Harvey Nichols and the Sanctuary Spa. Following on from working as an Interim Spa Manager at The Riverside Health & Racquets Club I moved into administration within the NHS.

After spending 2 years organising rehabilitation exercise classes for mobility impaired elderly people, in 2012 I set sights on revolutionising the Geriatric health system in Barbados. I designed a business plan to merge spa therapies with orthodox healthcare. The chief officials within the Ministry of Health praised my proposal as a laudable idea, however they were not in a position to fund the service.

I'm currently excelling in 2 careers; one is as a full-time Executive PA for the Professor of Medical Physics & Bioengineering. This role extends to provision of admin support for a team of gifted medical scientists and technicians.  Additionally I'm a freelance catwalk and commercial model and recently directed my first charity fashion show for Children with Cancer UK. With support from a dedicated team of volunteers, I was able to donate £1,217 and intend to continue these Charity Fashion shows, supporting a new childrens charity per event.


I feel extremely honoured and privileged to be part of the Divas of Colour organisation, which was selflessly established by Fauntee Bon to recognise the difference our prominent women of colour make to society.

On March 21st 2015 I felt so spiritually elevated to be surrounded by so many inspiring women of colour and look forward to promoting the work of these high achievers.  

As Diva Face 2015, I will continue to strive to be a leading humanitarian, using my status and talent to improve quality of life for socially and economically disadvantaged people.

Vashtina accepting her prizes at Divas of Colour

How do you relax?
Most treasured relaxation method is a hot bath filled to brim with Himalayan bath salts to purify airways and ease muscular tension. 5 drops of lavender angustifolia allows me to sink into that ultimate 'chillaxation' mode! I eat light and always drink South African redbush tea before bed to allow for deep restful sleep. 

Additionally I enjoy watching astronomy shows- theres nothing more meditating than watching planets float in space and miraculous star formations! 

What's your typical day like?
Typical working day begins with a prayer of thanks to the Most High and asking for guidance and protection for the day. I then check through messages for model castings followed by a hot shower shower and power-dress for my Executive PA role. I take my personal grooming and presentation very seriously as it helps boost my self-esteem and correctly projects my character. Proud, glamorous, mature & wise. 

When I reach work I engage in early morning  banter with the admin team; catch up on emails before entering a briefing meeting with my boss, the Professor of Medical Physics & Bioengineering. 

The rest of working day involves multitasking between deciphering scientific emails, managing and distributing medical equipment to scheduling meetings for the senior management team. 

During my journey home I respond to messages as required and try to plan ahead as much as possible. On reaching home I shower and prepare evening meal. I love to relax on my recliner sofa and watch either a sci-fi/fantasy movie, the Sky at Night, the Discovery Channel, FashionOne TV or the news.  Evening ends with mini spring clean of kitchen before preparing outfit for next working day.

What's the most remarkable thing you've achieved as a person and as a model?

In February 2015, I used my Top Model UK finalist status and personal funds to direct, market and co-produce a Charity Fashion Show for the Children with Cancer UK charity.

I began organising by first setting a date and decided on the 27th as it tied in with the hype of London Fashion Week events. I then searched for an affordable venue whilst simultaneously scouting for top models & designers via facebook. During the lead up to the event I found I had experienced industry professionals mentoring me throughout the planning journey. Haylee Venus, entrepreneur and founder of the Inspiring Edge Fashion Show was a great inspiration. She advised on ticket sales methods, model rehearsals and the order of event program schedule. She also sent in her team members, notably Model Coaches Lana Alfred & Hayley Jackson to choreograph the catwalk shows. 

Other great supporters were photographers Josh Daniels, Karlton Chambers, actor Yurj Buzzi, Lead Catwalk Choreographer Reuben P Joseph, model Kelly Kenubia and Face of McLaren Technologies model Maurisa Coleman.  The majority of my mentors I made my non-financial sponsors as a means of recognition and show of gratitude. 

The day of the event went phenomenally well and despite slight technical issues with PA system, all participants and guests enjoyed the event. 

I was extremely pleased to find there were many press representatives in attendance. The multiple flashing paparazzi lights certainly helped add star quality ambiance to the show! The ultimate achievement was the success in raising £1216.75 for the Children with Cancer UK charity. 

Who is your greatest icon of all time and why?

Without question my mother is my no.1 icon. She always perseveres against all odds, putting others needs before her own during times of hardship. My mother is my ray of sunshine and I adore the way she sees the positive in every negative situation. I put her on a pedestal as a leader, intellectual, closest friend & no.1 diva!

Why are you passionate about volunteering with charities?

I’m an inherently selfless person, I do not give to receive but rather give to assist and feel rewarded in making a difference however big or small. Charities exist to appeal to the public for financial support in order to help improve quality of life for those in need. Without charitable giving from people like myself, the suffering of disadvantaged people would become more widespread and overt.

I'm currently in startup phase of organising my next Charity fundraiser, this will be an extravagant affair with varied entertainment acts and exciting catwalk routines to raise awareness of child poverty in the UK. 

I welcome all businesses who would like to offer financial or non-financial support. You can register your interest via email rella_cinder@yahoo.com

You can also follow Vashtina on Facebook: Vash Tina-Model

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Joliette Hamper Giveaway

It's giveaway time again! Just to give you a heads up this ends on March 31st!!!!

This time we have collaborated with the lovely Dawn from the 'What Dawn Did In Heels' You Tube Channel 

Win this Joliette hamper by AfroDeity

To enter:

1. Be subscribed to whatdawndidinheels on youtube;
2. Write "enter me" ONCE in the comment section.
Competition closes Wednesday 31st March 2015

You can buy Joliette Hampers from the AfroDeity Store

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Joliette Products on Antidote Street

Joliette products for hair care are now available on Antidote Street
"Antidote Street is a brand new online destination for black hair and skin care products. We offer a curated selection of hair and grooming products to remedy those daily woes that we here at Antidote Street, understand too well" " Our passion is removing the faff around product access and making your life that much easier is truly what makes us tick."
We ove what Antidote Street are doing hope that you'll visit their store and pick up some of our gorgeous Joliette goodies with you purchases from them!
Antidote Street
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Guest Post: Supporting British Brands – Let’s get Real

Hi All, 

I thought this guest post by the lovely Belinda of  BeUnique Hair Care would be of interest to you. I think Belinda has opened up a great debate on the merits of supporting home grown products and the importance of supporting British Brands especially in light of UK and EU regulations.

Guest Post: Supporting British brands – Let’s get Real
By Belinda Raji of BEUNIQUE Hair Care

There seems to be a tendency in the UK for British naturalistas to be drawn to US hair care products, why is this the case? Some just follow the crowd, led by high subscribing YouTube vloggers whose income is now supplemented through the free products sent their way, and paid for reviews. Although I would like to add, there are a minority of YouTube vloggers who still remain scrupulous and real to the cause, supporting naturals on their journey through unbiased reviews, real advice and heartfelt support for UK brands. Some say price is a big issue, and so therefore choose to remain ‘in the pocket’ of big conglomerate hair care companies failing to understand the economics of the business; ‘big fish’ vs. ‘little fish’, and why price structures are set as they are.

Why am I writing this article? Why today do I feel like going on a mini rant? Because, I’m frankly fed up with small businesses being ignored, today I was witness to yet another US brand making its way to the UK shore, one who has had humble beginnings and accrued much deserved success. But it felt like a slap in the face (if this was a WhatApp message that would be followed by so many emoticons).

I too am a consumer and I love a bargain, or even better, a freebie but since starting BEUNIQUE Hair Care my eyes have been opened to how hard small business owners have to work, how hard it is to go up against big companies. This is made even harder when you produce a good quality product that not only works, but on an aesthetic level looks good and could sit on the shelf next to big conglomerate competition. Having this in my favour has also been my downfall – my projection of product professionalism and being, on the face of it, the same as the ‘big boys’ is somehow supposed be reflected in my prices, but it simply can’t.

I’m not going to dress this up in fancy terms but just explain the reality of it all, the diagram below goes someway I hope to explaining this ‘big fish’ vs. ‘little fish’ dichotomy:

This example is applied to just the product made but the same rules apply when purchasing packaging and labels. Think about this; ‘Big Fish’ can buy packaging for just a penny per jar but ‘Little Fish’ has to pay 80 pence per jar the same can be said of labels. ‘Big Fish’ can buy big, charge more (which seems like less to the customer) and get more profit. Everything costs ‘Little Fish’ more, they charge more than ‘Big Fish’ which seems extortionate to the customer but they earn less profit. The more you spend, or should I say invest in the ‘Little Fish’ the more they can spend like ‘Big Fish’ and in turn pass that down to you, the customer. But like all investments it can take a while to get your pay out.

There are many other things to consider when placing a product in the market and selling in the EU, which we have seen in the past many US companies don’t consider. There are EU regulations that have to be followed and trust me when I say it costs to follow them and it costs not to follow them. Products on the market in the EU all have to be safety assessed; the rules in regards to these assessments have changed in recent years. This has caused considerable cost to small business as all of their products have had to be retested to acquire new sets of paperwork. Products that have water in them need more tests and if you are making products for children these tests can cost even more. Even the way products are labelled are scrutinised and have to meet certain regulations. Unfortunately, (and I’m no whistle blower) there are products on the shelf right now in your local hair shop that shouldn’t be there, and if Trading Standards were doing their job they wouldn’t be there.

Last year I approached several UK brands in an attempt to fight back against the US invasion, I knew that there was strength in numbers and that together we could achieve so much more. I was reading my bible and praying for my business and God planted a seed “The generous man will be prosperous, and he who waters will himself be watered.” Proverbs 11:25. When I read this I knew that had to get this idea off the ground, that, and the fact that I had read on Facebook earlier that day commenting on the fact that ‘we need more natural products in the UK’ I wanted to scream ‘I’m here, we’re here!’.

United Kurls are a collective of UK brands, all owned and operated by beautiful black business women. We are wives, mothers, sisters, daughters and friends and we aim to uplift each other and join together to create a stronger alliance of small businesses. It has become overtly clear in recent years that it’s hard for small business owners to compete with the marketing budgets of ‘Big Fish’ US hair companies. The intention of United Kurls is to be a platform which member brands will use and cooperatively work together to promote brand awareness of our own individual businesses.

We hope to educate UK naturals about the hair care products they have available to them right here in the UK. We want to help them to see that there is choice and that choosing to spend your money with a small business such us the member brands of United Kurls is a real investment. We invest EVERYTHING in our businesses; we are the manufactures of our products, the accountants and the marketing department. We do everything singlehandedly and if that doesn’t warrant some support I’m not sure what does? 

Please let’s get real – support British brands

Belinda Raji 
BeUnique HairCare

What do you think?  Thoughts?

Have your say in the comments box!

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Hollywood Actor endorses and confirms his attendance at Divas of Colour 2015

As you know AfroDeity has the pleasure of being a part of Divas of Colour 2015 sponsoring the event. The winner of the Diva Face competition chosen during the Divas of Colour event will be the brand ambassador for our luxury brand Joliette. Find out more about our involvement Here.

We were pleased to learn that actor Winston George Ellis has today endorsed and confirmed his attendance at this year’s Divas of colour. 

The Pirates of the Caribbean star says, ” it is our responsibility to celebrate the contributions of our women and this opportunity and platform is just the perfect time and place for us to do that. I’m glad to be part of an event that celebrates women and highlight their contributions.”

“It is yet another huge boost to our initiative to bring together women of colour from around the globe in celebration. Having mega Hollywood stars like Winston endorsing and supporting the event is more than we can ask for. I’m truly grateful to him “- Faustina Anyanwu founder.

Winston George Ellis has starred in two of the biggest Hollywood blockbusters of all time; – Pirates of the Caribbean and The Dark Knight. An accomplished British actor and a three-times world martial arts champion, Winston has starred alongside Johnny Depp and Kiera Knightley in the first two ‘Pirates of the Caribbean’ films. Other film credits include roles in Batman: Dark Knight and Shiner (alongside Michael Caine) and – during his 10 years living in Hong Kong – appearances in many martial arts films including Jackie Chan’s Operation Condor, Black Mask starring Jet Li and The Quest, with Jean Claude Van Damme and Roger Moore.

Winston’s passion for working with underprivileged children led to his involvement with a number of charities carrying out educational workshops and inspirational talks to thousands of young people across the UK.

He gives his full support at this years Divas of colour as the event seeks to raise awareness on Depression with their chosen charity – Depression Alliance in association with Lebara Mobile and Dr Kem .

Divas of colour is the largest gathering of world’s most powerful women of colour from around the globe. A special day to celebrate, recognise and reward the contributions of women of colour. Tickets are now on sale to attend the dinner on the 21st of March 2015.

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AfroDeity & Joliette on BEN TV and OH TV

AfroDeity & Joliette on BEN TV and OH TV

Over the holiday period we were lucky enough to be featured once again on the new way to shop. This time featuring some exciting demos of our fabulous Joliette products. 

The products featured are:

Joliette Caribbean Berry Hair Mud Mask can be used a pre shampoo treatment. It contains cleansing bentonite clay, and keratin proteins making it easier for transitioners to manage their hair and for naturals to stretch their hair. It also helps users reduces the amount of heat required to straighten hair.

Joliette Caribbean Berry Hydrating Mist A wonderful hydrating mist particularly during the winter months to freshen up dull dry hair. Hydrate your hair and mist on the moisture. Help freshen up twist outs and protective styles.

Joliette Caribbean Berry Whipped Shea Hair Butter Whipped Shea Butter made especially for hair with our signature Caribbean Berry extracts particularly Pomegranate which helps strengthen the hair follicle and contains lots of nutrients that our hair loves

Joliette Caribbean Berry Hair Treatment Mask This ocean inspired hair mask will transform dull lifeless hair into waves of beauty. Ingredients like sea kelp help the hair rebuild itself and grow stronger and our signature Caribbean Berry extract particularly Pomegranate which helps strengthen the hair follicle and contain lots of nutrients.

What is The New Way to Shop

It is online multi-platform product which covers TV, Online, Mobile and a Web shopping experience; allowing shoppers a truly 360 shopping experience.

Whether this be by watching The New Way to Shop in front of the box or whilst wanting to buy product on your laptop in the kitchen, or downloading product tutorials to buy later on your mobile phone.

We cater for your busy 'need to keep up with the bargains' in haircare and makeup whilst YOU keep up with the demands of a hectic and stressful life.

After decades of frustrating shopping experiences at high-street outlets, where staff appeared to know little about the hair and beauty products they were selling and paying extortionate product prices, Latoya Mhango ( the shows co-founder) believed in a better way of shopping. Boosted by the onset of on-line tutorials and the rise in specialised businesses, the idea was born to create a platform on television.....The New Way to Shop!

The New Way t
o Shop will deliver must see prices; totally slashed for that week only on TV; making it ‘appointment to watch’ television. Produced by BBC Award-winning producer, Trish Adudu.

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Five Ways to Dye Your Hair Naturally

We all enjoy enhancing our look with a swap of hair colour every now and again, but whether you dye your hair at home or in a salon, the chemicals in many hair dyes can do serious damage to your hair. 

To get the best results from these five products, apply to clean hair which is free of any product. You may have to try them at least twice to get intense colour!


Henna is an incredible, natural alternative to synthetic hair dye which can be used to achieve glossy, rich hair colour in many shades. 

To apply, pop some chopped up henna into a bain-marie, covering the pieces with boiling water and stirring until the henna is the consistency of melted chocolate. Apply the henna to clean, dry hair and work through section by  section. After an hour or two you’ll be able to shampoo, rinse and dry you hair and allow the henna dye to develop over the next 24 hours. 


If you search though your makeup draws I am sure you will find quite a bit of unused eye shadow, foundation or blush which can a great way to colour your hair temporarily without damaging it. As these come in a variety of colours hues, you can achieve almost any colour you want and when you want a change. This should easily wash out. 
This video from Jay to Culture UK shows a simple way to get red/golden highlights or do a Faux Ombre
Check Out their blog Here


For centuries, honey has been known to restore the hair’s natural moisture and balance, but it can also serve as a hair lightener! Make a lightening mixture by mixing the honey with some water, to loosen up the stickiness a little! We’ve found a good mixture to be four parts honey to one part water or apple cider vinegar - this can act as a conditioner! 

Let the mixture set for up to an hour before applying all over the head, then covering your hair with a shower cap or cling film. Let the honey sit for a good two hours, even better if you  can manage to keep the honey in your hair overnight for even lighter results. Shampoo, rinse and dry for honey-coloured hair.

Black Tea

Black tea is ideal to use for brunettes, and all you need is 3 or 4 tea bags (or the equivalent in loose tea). Add the tea to two cups of water and bring the whole mixture to the boil. Simmer for 3-5 minutes before letting it cool. You can then apply the mixture to the hair and let it set for around an hour before rinsing it out. 

Bonus tip: those with blonde hair can try the same method  with chamomile tea, or for redheads, give red or rooibos tea a whirl!


To get the best results when using coffee as hair dye, you’ll want to use this method around once a week to keep the colour rich. Mix half a cup of conditioner with three to four tablespoons of coffee for medium length hair, until the coffee has dissolved.  Once applied, leave it on for at least an hour before washing out.

Embrace Your Inner AfroDeity 

Geraldine Scott
AfroDeity Blogger
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