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AfroDeity & Joliette on BEN TV and OH TV

AfroDeity & Joliette on BEN TV and OH TV

Over the holiday period we were lucky enough to be featured once again on the new way to shop. This time featuring some exciting demos of our fabulous Joliette products. 

The products featured are:

Joliette Caribbean Berry Hair Mud Mask can be used a pre shampoo treatment. It contains cleansing bentonite clay, and keratin proteins making it easier for transitioners to manage their hair and for naturals to stretch their hair. It also helps users reduces the amount of heat required to straighten hair.

Joliette Caribbean Berry Hydrating Mist A wonderful hydrating mist particularly during the winter months to freshen up dull dry hair. Hydrate your hair and mist on the moisture. Help freshen up twist outs and protective styles.

Joliette Caribbean Berry Whipped Shea Hair Butter Whipped Shea Butter made especially for hair with our signature Caribbean Berry extracts particularly Pomegranate which helps strengthen the hair follicle and contains lots of nutrients that our hair loves

Joliette Caribbean Berry Hair Treatment Mask This ocean inspired hair mask will transform dull lifeless hair into waves of beauty. Ingredients like sea kelp help the hair rebuild itself and grow stronger and our signature Caribbean Berry extract particularly Pomegranate which helps strengthen the hair follicle and contain lots of nutrients.

What is The New Way to Shop

It is online multi-platform product which covers TV, Online, Mobile and a Web shopping experience; allowing shoppers a truly 360 shopping experience.

Whether this be by watching The New Way to Shop in front of the box or whilst wanting to buy product on your laptop in the kitchen, or downloading product tutorials to buy later on your mobile phone.

We cater for your busy 'need to keep up with the bargains' in haircare and makeup whilst YOU keep up with the demands of a hectic and stressful life.

After decades of frustrating shopping experiences at high-street outlets, where staff appeared to know little about the hair and beauty products they were selling and paying extortionate product prices, Latoya Mhango ( the shows co-founder) believed in a better way of shopping. Boosted by the onset of on-line tutorials and the rise in specialised businesses, the idea was born to create a platform on television.....The New Way to Shop!

The New Way t
o Shop will deliver must see prices; totally slashed for that week only on TV; making it ‘appointment to watch’ television. Produced by BBC Award-winning producer, Trish Adudu.

Embrace Your Inner AfroDeity

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Five Ways to Dye Your Hair Naturally

We all enjoy enhancing our look with a swap of hair colour every now and again, but whether you dye your hair at home or in a salon, the chemicals in many hair dyes can do serious damage to your hair. 

To get the best results from these five products, apply to clean hair which is free of any product. You may have to try them at least twice to get intense colour!


Henna is an incredible, natural alternative to synthetic hair dye which can be used to achieve glossy, rich hair colour in many shades. 

To apply, pop some chopped up henna into a bain-marie, covering the pieces with boiling water and stirring until the henna is the consistency of melted chocolate. Apply the henna to clean, dry hair and work through section by  section. After an hour or two you’ll be able to shampoo, rinse and dry you hair and allow the henna dye to develop over the next 24 hours. 


If you search though your makeup draws I am sure you will find quite a bit of unused eye shadow, foundation or blush which can a great way to colour your hair temporarily without damaging it. As these come in a variety of colours hues, you can achieve almost any colour you want and when you want a change. This should easily wash out. 
This video from Jay to Culture UK shows a simple way to get red/golden highlights or do a Faux Ombre
Check Out their blog Here


For centuries, honey has been known to restore the hair’s natural moisture and balance, but it can also serve as a hair lightener! Make a lightening mixture by mixing the honey with some water, to loosen up the stickiness a little! We’ve found a good mixture to be four parts honey to one part water or apple cider vinegar - this can act as a conditioner! 

Let the mixture set for up to an hour before applying all over the head, then covering your hair with a shower cap or cling film. Let the honey sit for a good two hours, even better if you  can manage to keep the honey in your hair overnight for even lighter results. Shampoo, rinse and dry for honey-coloured hair.

Black Tea

Black tea is ideal to use for brunettes, and all you need is 3 or 4 tea bags (or the equivalent in loose tea). Add the tea to two cups of water and bring the whole mixture to the boil. Simmer for 3-5 minutes before letting it cool. You can then apply the mixture to the hair and let it set for around an hour before rinsing it out. 

Bonus tip: those with blonde hair can try the same method  with chamomile tea, or for redheads, give red or rooibos tea a whirl!


To get the best results when using coffee as hair dye, you’ll want to use this method around once a week to keep the colour rich. Mix half a cup of conditioner with three to four tablespoons of coffee for medium length hair, until the coffee has dissolved.  Once applied, leave it on for at least an hour before washing out.

Embrace Your Inner AfroDeity 

Geraldine Scott
AfroDeity Blogger
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Twitter Friday Freebie with Black Hair

Head Over to Twitter right now Freebie Friday. Follow @blackhairmags on Twitter and RT to win!! A gorgeous Joliette Hair Care Hamper! 
  • 150ml Hydrating Mist 
  • 150 ml Hair Treatmnet Mask
  • 60ml Curl Me Soft


Embrace Your Inner AfroDeity 

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United Kurls Christmas Pop Up Shop

Join us at the first United Kurls Christmas Pop Up Shop!

United Kurls are a collective of the UK’s finest natural hair care brands will be hosting our Christmas Pop Shop at Stone Bar, Honor Oak Park. Exclusive deals are to be had, and limited Christmas United Kurls hair care hampers will be on offer.

Nine brands in total make up the collective of United Kurls; a group of passionate business women have come together to bring you the best that the UK has to offer in natural hair care products.

Almocado, AfroDeity, BEUNIQUE Hair Care, Curly By Nature, I Love Afro, Mane Divas, Naturally Simple Hair Care, Sheabutter Cottage and Shea Decadence will all be at the pop shop, so come along and stock up with your favourite brands or try something new!

Buy Your Tickets Here or visit the United Kurls Website

United Kurls was formed earlier this year, with the primary focus being to raise the awareness of good quality natural hair care products made right here in the UK. The Christmas Pop Up Shop will be the first event of many that the collective will be doing in order to elevate the profile of UK brands and encourage UK naturalistas to support small businesses.

Hope we see you there!

Embrace Your Inner AfroDeity 
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Myth-busting: Three tall tails about your natural hair

There’s a lot of misinformation out there about what you can and can’t do with your natural hair, some of which might put you off transitioning to natural hair! But what is the truth? We’ve picked three of the most widely believed myths to calm your nerves,

Natural hair is hard to manage

Only if you treat your natural hair in the same way that you treat straight hair! So actually, natural hair isn’t harder to handle, just different. You can’t use the same tools and techniques and expect the same results that you would on straightened hair, but once you learn to treat natural hair in a way which doesn’t alter it, it can be managed easily. Pick up the new
  routines and work with your natural hair!

Natural hair is strong

It looks strong, right? But in reality natural hair is extremely delicate and needs to be treated with care and love. Arm yourself with wide tooth combs, natural ingredients and your own fingers to treat your hair with the respect it deserves.

Natural hair doesn’t grow

First off, everybody has a predetermined hair length due to genetics, but black hair has a tendency to shrink up, which leads to the belief that it doesn’t grow long! Actually, with proper care and attention your hair can be as long as it can without the need to use harsh chemicals to relax or perm it. Hair grows an average of 1/2 inch per month, so if your hair isn’t growing it may be more down to lack of proper care more than anything else!

More from Myths and Legends:

Embrace Your Inner AfroDeity 

Geraldine Sott
AfroDeity Blogger
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Caring for Afro Kids Hair

There is surprisingly little information online when you start to look out for tips on caring for afro hair for babies, but this isn’t due to lack of demand! Mummies (and daddies) everywhere are looking for the best way to look after little ones locs, so find out below what we’d recommend!

Lack of moisture is the number one killer of black hair, so getting your hands on a good all-natural conditioner early on is essential. It’s difficult to suggest one product  without knowing a baby’s specific hair type, but extra dry hair could get a lot from a moisture-rich conditioner, whereas as hair which is more oily would benefit from one that’s more water-based.

Secondly, just as you do with your own, remember that you don’t need to wash your child’s hair every day! Whilst oil can weigh finer hair types down and make it greasy looking, black hair is much more susceptible to being dry, so to try and prevent damage and breakage you want to hold on to those build-ups of natural oils. How often you wash your child’s hair is up to you; some people go for fortnightly, others weekly, just not daily.

Finally, bows and clips are going to soon be your best friend! It’s really in your child’s best interest that you keep their hair tucked away safe and sound, whether this be in braids, twists or something else, because it’s then protected from the damaging wind and sun. For boys, you really shouldn’t cut hair against the growth pattern, so a trip to a black barber is advisable. 

The best thing you can remember is that your child’s hair won’t automatically be like yours, so whilst you may already have a basis in how to look after black hair, don’t assume what works for you will work for them!

Want more check out these posts: 

Embrace Your Inner AfroDeity
Geraldine Scott
AfroDeity Blogger
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Three Festive Up Do's for the Christmas Party

We don’t know about you, but we usually spend so long worrying about what we’re going to wear to the work Christmas bash that we completely forget about our hair! Then we have a last minute panic, which isn’t good for anyone, especially when you’re supposed to be enjoying yourself. We looked up some awesome Up Do How Tos and brought you the best. Look at these beautiful up dos for natural hair inspiration this season.  

The Post-Twist Out Scarf Up-do  

1. Part a small section in front for your fringe, and pin it up.
2. Put the rest of your hair in a high ponytail.
3. Take down your bangs, and roll any excess hair under and pin.
4. For an everyday look, finish with a scarf, but because it’s Christmas why not add some sparkle and glitz?
This one by Loxa Beauty is just divine:

Rope Pompadour
  1. Start by flicking all your hair over to the front, dividing into two sections then twisting all the way down. 
  2. Then, twist the two twisted sections together to make the rope twist - all the twisting! 
  3. Secure it with a band at the bottom.
  4. Pull the whole twist around itself and secure by tucking the end under the base of the twist.
  5. Secure the whole thing - plus any flyaway - with a pin  and ta-da! 

 Here is a video by the gorgeous Checalocs showing you how it is done

Heatless Curls

We took the advice of Kelsey from life with Cocoa and tried Heatless Curls her way!

  1. Start out with dry, stretched hair and part your hair however you like it to fall.
  2. Part your hair into four sections so that you can apply the roads section by section. 
  3. Divide about an inch of hair and spray with water, make sure your hair is just damp and not soaking!
  4. Smooth your hair out using a bristle brush then, starting at the end of your section, roll a flexi rod from the end of your hair to your scalp. Bend the two ends of the rod together to secure  then repeat for the rest of your hair. 
  5. Once you’ve secured all the rods, you can sit under a hooded dryer or sleep with the rods in overnight - just make sure that your hair is 100% dry before you take the roads out!

Take out the rods and then begin to separate the curls, shake and fluff the curls to your liking and voila! 


Embrace Your Inner AfroDeity
Geraldine Scott
AfroDeity Blogger
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Luxury Shopping Experience at the Athenaeum Hotel MayFair!

A chance to get hold of your luxury Joliette Hampers at 20% off this Christmas season and right in the heart of London, An event that is not to be missed!

With your ticket you'll get access into late night luxury shopping experience in the stunning Hyde Park Suite of the 5 star Athenaeum Hotel in Mayfair. Enjoy complimentary wines, rum punch, canapes and hot mince pies, chocolate fountain and gift bags. Secret Santa, flash raffles and celebrity appearances. Come one, come all and enjoy Christmas cheer.

Buy your tickets Here

Only a few tickets available so get them soon , so you don't mis out!

First 20 ladies get 2 for 1 entries Click Here

COMPLIMENTARY canapes, mince pies, chocolate fountain and wine. GREAT GIFT IDEAS from AfroDeity Ltd, De DoubleYou Designs, Jewel Isle Rum Punch, Alison Salzman Jewellery, Unique Footwear Uhssi Ethical Fashion, Forever Living Health Products, Awele's Jewels & Pearls, Mary Kay Cosmetics, Adelaide Damoah Arts, First Fruit, Sunbeam Fostering, Ziuzo Hair Care and many more

This is only one of two events AfroDeity will be at this December. Keep your ear out for more on the United Kurls Pop Up Shop on Decmber14th!

Embrace Your Innner AfroDEity 

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Started from the bottom now we’re Hair

Hi All, 

Non-funny Drake puns aside, you really do need to start from the bottom when you’re on a journey for happy, healthy hair. The key to gorgeous locks goes deeper than your roots, and it’s at your scalp where the real secret to luxurious locks lies. Stick to the following rules and you’ll be on your way to a healthier scalp. 

The first step is knowing what kind of condition your scalp is already in. The four most common scalp conditions are dandruff, psoriasis, eczema  and seborrheic dermatitis, and since some people experience at least one during their lifetime, there’s no need to be embarrassed, but do get your hands on one of the many effective products that can help.

If we had to choose one simple thing to do to ensure your scalp is kept in tip-top condition, it’s simply to cleanse regularly with a Cleanser or SLS free shampoo. Seems too easy, right? Follow with a conditioner chosen for your hair type and you’ll be off to a running start. Make sure you get right  down to the scalp when washing, as a clean scalp encourages healthy hair growth. Cleanse Roots, Condition Strands.

Surely you’ve heard about how straighteners can ruin your hair, but have you considered your scalp? Be careful because having straighteners too close to your scalp can burn the delicate  tissue and even cause infection and scarring! 

Trying to stay on-trend can also be bad for your scalp, as too-tight ponytails and braids can pull on your scalp, causing soreness or even traction alopecia in extreme cases!

Look after your scalp and it will reward you by doing its best to grow long, healthy, shiny hair that will be less prone to breakages and will look gorgeous from root to tip! 

Embrace Your Inner AfroDeity 

Geraldine Scott
AfroDeity Blogger

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Jojoba Oil: Why is it so great for hair & skin?

Its all about Ingredients in your products this season. Today we talk about Simmondsia Chinensis or Jojoba Oil, why its so great and included in so many of your products 

What is jojoba oil?

Extracted from the jojoba plant, this product is actually a form of liquid wax, masquerading as an oil! Since the 1970s, jojoba oil has been commercially grown and sold, and it is now one of the best selling products for hair treatment. The main reason for its success is simply down to the molecular structure of the oil, which  is very similar to that found in sebum, the natural oil produced by the human scalp.

Main benefits

There are various benefits of using jojoba oil on your hair, but because of its similarly to sebum, the biggest perk of using jojoba oil is that it is naturally safe to use on any type of hair or skin. Brilliant for treating dry hair, or even to promote hair growth, this pure liquid wax basically acts as a moisturiser and produces a thin film on the hair shaft, to lock moisture in.

As well as this, jojoba is known to contain nourishing vitamin E, A and D, as well as a whole host of antioxidants. Due to this it promotes new, healthier hair whilst also strengthening the existing hair to avoid hair loss!

How to use jojoba oil for hair

The most popular way of applying jojoba oil to your hair is to heat the oil in a bowl, so that it’s hot but still comfortable to the touch. Apply the oil to your hair, starting around an inch away from the scalp, and run fingers through to the end.

Then comes the wait! Pop on a plastic shower cap to protect the oiled hair then relax with a cupa for twenty minutes whilst the jojoba works its magic. Afterwards, wash your hair with shampoo and conditioner and leave to air dry. 

For a quicker, more regular treatment, you  could simply mix some drops of jojoba oil into your regular shampoo and conditioner!

By using jojoba oil on your hair you’ll promote growth and health in the hair strands, whilst safe in the knowledge you’re sticking with natural products.

Embrace Your Inner AfroDeity 

Geraldine Scott
AfroDeity Blogger
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