Featured Articles

Africa Centre Summer Festival 2014




Hi All,

I thought you might be interested in the following event. The Africa Centre is proud to present its 2nd Annual Summer Festival.

The Africa Centre's 2nd Annual Summer Festival.
August 2nd 2014
12 noon – 10 pm
in the East and West Piazzas of Covent Garden
London WC2E 8RF

The centrepiece of the festival will be an inspiring programme, curated by Magie Relph of the African Fabric Shop and advised by Chris Spring, Curator of the African Collection at the British Museum, showcasing the rich tapestry of African textiles in all their beauty and diversity which will engage, inspire and fascinate you. Learn how to make your own Africa-inspired textiles at our craft workshops or take home a memento from our African craft stalls in Covent Garden’s Piazza.

The day will give you an opportunity to see, touch, hear and taste the best that contemporary Africa has to offer. Feel the energy of Africa through vibrant dance and acrobatic performances. Have fun for all the family with African face and mask painting. Move to the beat of Africa with live music, drummers and DJs. Savour the flavour of Africa with authentic cuisine.

Join us in celebrating the vibrancy, creativity and sheer joy of contemporary fabrics from all over Africa.

Admission Free

For more information please visit africacentre.org.uk or follow them on Twitter and Facebook.

Embrace Your Inner AfroDeity 
Leilu
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Keziah Connections May 2014


Hi All,

I written about Keziah Connections a few times before and in July, Keziah Connections is turning two! I have already put the date in my diary and should be there with bells on. It is a great networking opportunity whether you working the beauty industry or not. You meet so many inspiring women of colour in the most fabulous locations!

In May, AfroDeity was asked to give a talk on our journey, brand development, some of the awards we had won and some insight into how we got started. 


We had a fab night, talking to the most amazing ladies, learning about their businesses or their aspirations.


Keziah Connections was started by the beautiful and talented Natalie of Beauty Pulse London










Everyone was treated to sample of the Joliette Curl Me Soft and Joliette Caribbean Body Butter Balm.

We hope to see you at the one in July and I am sure it will be in another fly location!

Embrace Your Inner AfroDeity
Leilu
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Black Female Anime & Gaming Characters



Hi All,

I told you I'd be doing more geeky, nerdy posts and here is another. After Leaving Curlvolution 2013 over the May Bank Holiday Monday. I walked across the road and was able to catch a few people in their get up at Comic Con UK 2013. I was able to catch these cosplayers before the event and my travelling companions must have thought I was crazy walking up to strangers and asking to take their photo.


Although Comic Con was on again this year, Curlvolution had moved location so no cosplaying for me this year. no matter we had a great day at Curlvolution 2014 'Luv and Learn' anyway! Post on this soon!

AfroDeity love anime and all things scifi fanatasy and we are not we love to talk about it. We actually have a Pinterest Board dedicated to Black Female Cartoon and Comic Characters.

Black Female Anime characters. Being of Japanese origin I wouldn't expect there to be many but there are a few.

Bleach's Shihouin Yoruichi One of the few female black Anime main characters out there and is my absolute favourite. I can only use one word to describe her ... fierce!

I am also loving the character Aveline de Granpere from Assassins Creed and if I had to cosplay someone it would definitely be her. Assassins Creed's first female assassin with her own game and she's black! Wowza!

by lenny6666 on diviantart.com 

Then last week, the lovely Angel and the Natural Lounge shared these amazing photos with us by Let there be doodles. Maybe one day we will get a Disney Princess with Locs. Still waiting for Disney to do Goldilocs set in the Caribbean...LOL! Might be hard since we don't have bears :-)




Hope you love these animated characters as much as we do. Enjoy! 
Embrace Your Inner AfroDeity 
Leilu



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Introducing Joliette's Caribbean Inspired Products


Joliette is a new brand of Caribbean Inspired Hair & Skin products from AfroDeity. Joliette’s uniqueness is defined by the use of natural ingredients inspired by the Caribbean to create products for healthier hair and clearer skin. Using our combined knowledge of healing herbs, oils and butters which has been passed down through the generations, they were able to bring together their passions for science and beauty and a love of the Caribbean.

As you know AfroDeity retails and features oils and butters from the Caribbean to a new receptive UK audience.  The ultimate goal of AfroDeity, is to help small farms in the Caribbean by injecting new life into the declining agricultural industry. Our new brand Joliette expands on this goal by widening the reach of these natural ingredients in the UK. 

Joliette Curl Me Soft (£14) has proved to be Joliette’s most popular product to date, a light shea butter and aloe vera based leave-in conditioner that comes in three Caribbean varieties. However, Joliette also offers balms, butters and clays to look after your hair and skin.

Choose from the Caribbean Curls Hair Range, Caribbean Radiance Facial Range and the Caribbean Body Range!

Recently featured on BEN TV and in OK!Nigeria and Isis magazine, Joliette is taking off at a rapid speed, with C:hub magazine praising Joliette Curl Me Soft Caribbean Berry as providing: “sheen without the grease”.

For more info on our amazing new products 

Twitter: @afrodeityltd
Facebook: afrodeity-ltd
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Edgesticks Styling Techniques with Kevin

Edgestick Styling Techniques with Celebrity Stylist Kevin Fortune

Introduction to Kevin

The Edgestick is perfect if you have natural or relaxed hair and you can even use it on your edges if you have a weave, on children's hair and it is so small and light you can keep in in your handbag - well a larger handbag :-)


This video shows those all important styling techniques. I love what he does to the young girls hair. No more burns!


The Edgestick is available at the AfroDeity Store in Ebony Black, Hot Pink, Cool White and now in Sexy Red
Maintaining sleek edges and roots shouldn't require use of multiple tools. The Azure EdgeStick™ combines the straightening ability of pressing combs with the smoothing effects of top flat irons. The compact, lightweight device delivers up to 225°C degrees of heat though a centred ceramic, tourmaline-coated barrel enclosed by two heat-protectant guide combs. EdgeStick™ is perfect for taming post-workout frizz and blending natural, multi-textured hair with extensions and weaves.


Embrace Your Inner AfroDeity 
Leilu
Learn more »

Young Black Chemists in the Beauty Industry

Photos by Patent Purple Life (can you spot me)

Last year I had the privilege of taking part in the Cosmetic Chemistry Connections campaign to try and get more young black women studying chemistry at university. Cosmetic Chemistry Connections is an initiative created by Madeka Panchoo, Managing Director of 33 Boroughs Consultancy Ltd, and with the help of Generating Genius. The programme hopes to encourage girls aged 16+ from black and ethnic minorities to pursue a career in chemistry. Supported by L’Oreal, Fashion Fair Cosmetics and Yves Rocher, these girls will be taking a step in the right direction making their mark within the beauty industry.

So many amazing people were involved: Natalie Clue of Beauty Pulse London and Misha Terret a Cosmetic Chemist who both did great talks through the day, Guest judges Antonia Burrell, Connie Jackson and Foluke Akinlose and my fellow volunteers Segun from Lotions Potions & Me and Jo from Patent Purple Life who was the photographer of the day!

The girls got a lot from this and this was an amazing day for me as well. I spent my whole life studying chemistry culminating in 8 years as a Drug Surveillance scientist. Women in science is something I feel very strongly about and getting young black women interested in chemistry is something I can definitely get behind.

So on Wednesday I was super excited to meet Yolanda, author of Pink and Leopard Prints at the Curly Hair Magazine Photoshoot (blog post soon). This beautiful natural hair blogger is also studying for her MSc in Cosmetic Chemistry.
It is always lovely to meet ambitious young people like Yolanda who studying chemistry or mathematics, subjects I feel so passionate about.

Left: Leilu - AfroDeity and Right Yolanda - Pink and Leopard Prints

Yolanda's blog is a mixture of her natural hair journey, beautiful shots of her outfits as well as a peek into the world of a cosmetic chemistry student 

You can find her blog Pink and Leopard Prints here

Embrace Your Inner AfroDeity 
Leilu



Learn more »

My Long Hair Journey & Joico K Pak

Hi All,

On Wednesday I was so pleased to meet Tola from 'My Long Hair Journey', she was so lovely and gracious and I really enjoyed talking with her. she was also so incredibly knowledgable about hair and gave me a great tip about making my own dairy free chocolate. I mean whats not to love!

L:Yolandas- Pink & Leopard Prints Middle: Tola- My Long Hair Journey R: Leilu - AfroDeity
At the Curly Hair Magazine Photoshoot (details soon!)

Tola also reminded me about Joico K Pak Deep Reconstructor. I loved this product when I started on my hair journey and after feeling Tola's hair which was so incredibly soft! I can't for the life of me remember why I stopped using it. It is probably because recently we have had so much choice and so many new products on the market I have been trying new things so hadn't gone back to get more. 

Soo...


The Product Speil

Joico K-Pak Deep Penetrating Reconstructor is an intense hydrating treatment that restores moisture to overly dry or damaged hair. The product seals the cuticle, imparts shine and improves manageability and elasticity. Joico K-Pak Deep Penetrating Reconstructor gives an immediately noticeable difference in strength, texture and appearance.


Ingredients

Aqua, Stearamidopropyl Dimethylamine, Paraffinum Liquidum, Glycol Stearate, PEG-8 Distearate, Ceteth-2, Sodium Chloride, Hydrolyzed Keratin (Quadramine Complex), Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Myristyl Myristate, Citric Acid, Parfum, Sorbic Acid, Cetyl Alcohol, Stearyl Alcohol, Carthamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Wheat Protein, Yeast Extract, Aloe Barbadensis Leaf Juice, Methylparaben, Propylparaben, Benzyl Alcohol, Coumarin, Limonene.

Benefits
* Penetrating reconstructor
Immediate improvement in strength, texture and appearance
Increases hair's shine
Improves manageability
Repairs damage

I have had great results with this product and have used it in the past as my protein conditioner.
Post below if you have tried this, were your results good or bad?

Embrace Your Inner AfroDeity 
Leilu


Learn more »

Event: Curlvolution presents Luv & Learn Your Hair


Curlvolution presents Luv & Learn Your Hair tour in London with Taren Guy 
and 
We will be there!!

The biggest name in natural hair ‘Taren Guy’ is bringing her super successful 'Luv & Learn Your Hair' tour to the UK for the very first time. For many UK naturals, this lady was the inspiration behind the decision to go natural and she will be sharing her personal natural hair journey, trials, triumphs and taking all your questions! Taren will also host a panel session and meet with guests.
Saturday May 24th 2014 
11:00am
Hilton Canary Wharf 
South Quay, Marsh Wall 
London, E14 9SH


Be inspired by a panel discussion session from style and beauty experts. Panelists include one of UK's favourite beauty blogger Gina of 'Natural Belle' , Taren Guy and natural hair guru Felicia Leatherwood.
Meet your favourite UK vendors, try and buy their amazing range of natural hair, beauty and lifestyle products 
Be educated by LIVE styling demos from our sponsors
Be pampered at our Nail and Beauty bar and get advice from top make up artists
Be entertained with LIVE music, Poetry and tonnes of Giveaways from our sponsors and vendors
Creating awareness and giving back by supporting the African Caribbean Leukaemia Trust ACLT campaign
All held together by Mr Curlvolution himself...your host Action Jackson
Join in the excitement that is already building around this years show and help us put UK Naturals on the map!


Come and meet AfroDeity and find out about our new Joliette range, formulated with a Caribbean theme.

Caribbean Inspired and All Natural

Joliette is AfroDeity's own brand of natural products for both hair and skin formulated with a Caribbean theme. Our best seller the amazing Joliette Curl Me Soft is a light shea butter and aloe vera leave-in conditioner. 

There are 3 varieties: Guava & Prickly Pear, Mango & Papaya, and Caribbean Berry

Why did AfroDeity create Joliette Curl Me Soft?
Many people still believe that an oil can moisturise the hair but oils do not moisturise. They can seal moisture into the hair or act as humectants and draw moisture in but they do not actually moisturise the hair. Applying an oil to dry hair will not moisturise it. A build up of oil may even block moisture entering hair strands.

We created Curl Me Soft as a way to add much needed moisture to the hair. It is great for twist outs and doesn't weigh hair down, as it has a light formula. It contains all natural ingredients particularly fruit extracts. This product has a mild fruit fragrance from incorporating fruit extracts like pomegranate and cranberry, these particular fruits giving the product a beautiful pink colour. 


The ingredients include Aloe vera gel, Organic shea butter, Castor Oil, Green Tea extract, and fruit extracts inspired by the Caribbean.


Last few days to get tickets!
Get Your Tickets Here





See You There!

Embarce Your Inner AfroDeity 
Leilu

Learn more »

New Edgestick Video


Hi All,

If you were still wondering about the Edgestick. Here is a video showing you all about this amazing tool!

The video shows is of an Edgestick styling techniques tutorial. Giving more information on the great ways the Edgestick can be used.



Remember 'No More Burns' Get your hands on one from the AfroDeity Store

Embrace Your Inner AfroDeity
Leilu


Learn more »

Natural Hair Then and Now

(Source: Afros: A Celebration of Natural Hair )
Zewiditu Ruffin, Model/Actress/Designer/Poet/Student

This latest 'Naturalution' isn't the first time that women have embraced their natural hair and there were also many mavericks who wore their hair natural even when it wasn't popular, and you know what, we loved them for it. Natural Hair has always featured somewhere over the last few decades but most of us were too afraid of public perception to wear our hair out, so I wanted to share some pics of Afros from before the Naturalution. Let's rewind the clock to the first time the afro was cool.


I love Pam Grier, She is just one of those few black faces that I remember growing up and of course the gorgeous Marsha Hunt. The 'fro is back and looks like at least for now it is going no where!

70s
Marsha Hunt(Source: themanesource.com)

Diana Ross (Source: thesavvysistah.com) 
Pam Greir (Source: slate.com)
80s
Grace Jones (Source: tribe.net)

90s
Lauryn Hill 
Jada Pinkett-Smith (Source: iwritealot.com)

00s

Rihanna Kenny - Leeds born R & B singer in the 00s


10s Some pics from our fashion world today:

Solange Knowles 
(Source: i.peerezhilton.com and vissasstudios.com)

Corrine Bailey Rae (Source: thehairstyler.com)

(Source: nymag.com)
Zewiditu Ruffin, Model/Actress/Designer/Poet/Student
This last picture I love the most! It is from 'Afros: A Celebration of Natural Hair ' a book by Michael July . In the book he has documented men and women with Afros, each photograph with a personal anecdote from the subject about their hair. It is a 450-page tribute to natural hair and the afro


Enjoy!

Embrace Your Inner AfroDeity
Leilu
Learn more »

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