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Guest Post: Supporting British Brands – Let’s get Real

Hi All, 

I thought this guest post by the lovely Belinda of  BeUnique Hair Care would be of interest to you. I think Belinda has opened up a great debate on the merits of supporting home grown products and the importance of supporting British Brands especially in light of UK and EU regulations.


Guest Post: Supporting British brands – Let’s get Real
By Belinda Raji of BEUNIQUE Hair Care



There seems to be a tendency in the UK for British naturalistas to be drawn to US hair care products, why is this the case? Some just follow the crowd, led by high subscribing YouTube vloggers whose income is now supplemented through the free products sent their way, and paid for reviews. Although I would like to add, there are a minority of YouTube vloggers who still remain scrupulous and real to the cause, supporting naturals on their journey through unbiased reviews, real advice and heartfelt support for UK brands. Some say price is a big issue, and so therefore choose to remain ‘in the pocket’ of big conglomerate hair care companies failing to understand the economics of the business; ‘big fish’ vs. ‘little fish’, and why price structures are set as they are.

Why am I writing this article? Why today do I feel like going on a mini rant? Because, I’m frankly fed up with small businesses being ignored, today I was witness to yet another US brand making its way to the UK shore, one who has had humble beginnings and accrued much deserved success. But it felt like a slap in the face (if this was a WhatApp message that would be followed by so many emoticons).

I too am a consumer and I love a bargain, or even better, a freebie but since starting BEUNIQUE Hair Care my eyes have been opened to how hard small business owners have to work, how hard it is to go up against big companies. This is made even harder when you produce a good quality product that not only works, but on an aesthetic level looks good and could sit on the shelf next to big conglomerate competition. Having this in my favour has also been my downfall – my projection of product professionalism and being, on the face of it, the same as the ‘big boys’ is somehow supposed be reflected in my prices, but it simply can’t.

I’m not going to dress this up in fancy terms but just explain the reality of it all, the diagram below goes someway I hope to explaining this ‘big fish’ vs. ‘little fish’ dichotomy:




This example is applied to just the product made but the same rules apply when purchasing packaging and labels. Think about this; ‘Big Fish’ can buy packaging for just a penny per jar but ‘Little Fish’ has to pay 80 pence per jar the same can be said of labels. ‘Big Fish’ can buy big, charge more (which seems like less to the customer) and get more profit. Everything costs ‘Little Fish’ more, they charge more than ‘Big Fish’ which seems extortionate to the customer but they earn less profit. The more you spend, or should I say invest in the ‘Little Fish’ the more they can spend like ‘Big Fish’ and in turn pass that down to you, the customer. But like all investments it can take a while to get your pay out.

There are many other things to consider when placing a product in the market and selling in the EU, which we have seen in the past many US companies don’t consider. There are EU regulations that have to be followed and trust me when I say it costs to follow them and it costs not to follow them. Products on the market in the EU all have to be safety assessed; the rules in regards to these assessments have changed in recent years. This has caused considerable cost to small business as all of their products have had to be retested to acquire new sets of paperwork. Products that have water in them need more tests and if you are making products for children these tests can cost even more. Even the way products are labelled are scrutinised and have to meet certain regulations. Unfortunately, (and I’m no whistle blower) there are products on the shelf right now in your local hair shop that shouldn’t be there, and if Trading Standards were doing their job they wouldn’t be there.

Last year I approached several UK brands in an attempt to fight back against the US invasion, I knew that there was strength in numbers and that together we could achieve so much more. I was reading my bible and praying for my business and God planted a seed “The generous man will be prosperous, and he who waters will himself be watered.” Proverbs 11:25. When I read this I knew that had to get this idea off the ground, that, and the fact that I had read on Facebook earlier that day commenting on the fact that ‘we need more natural products in the UK’ I wanted to scream ‘I’m here, we’re here!’.

United Kurls are a collective of UK brands, all owned and operated by beautiful black business women. We are wives, mothers, sisters, daughters and friends and we aim to uplift each other and join together to create a stronger alliance of small businesses. It has become overtly clear in recent years that it’s hard for small business owners to compete with the marketing budgets of ‘Big Fish’ US hair companies. The intention of United Kurls is to be a platform which member brands will use and cooperatively work together to promote brand awareness of our own individual businesses.

We hope to educate UK naturals about the hair care products they have available to them right here in the UK. We want to help them to see that there is choice and that choosing to spend your money with a small business such us the member brands of United Kurls is a real investment. We invest EVERYTHING in our businesses; we are the manufactures of our products, the accountants and the marketing department. We do everything singlehandedly and if that doesn’t warrant some support I’m not sure what does? 

Please let’s get real – support British brands
www.unitedkurls.com




Belinda Raji 
BeUnique HairCare


What do you think?  Thoughts?

Have your say in the comments box!

Embrace Your Inner AfroDeity 
Leilu

Hollywood Actor endorses and confirms his attendance at Divas of Colour 2015



As you know AfroDeity has the pleasure of being a part of Divas of Colour 2015 sponsoring the event. The winner of the Diva Face competition chosen during the Divas of Colour event will be the brand ambassador for our luxury brand Joliette. Find out more about our involvement Here.

We were pleased to learn that actor Winston George Ellis has today endorsed and confirmed his attendance at this year’s Divas of colour. 

The Pirates of the Caribbean star says, ” it is our responsibility to celebrate the contributions of our women and this opportunity and platform is just the perfect time and place for us to do that. I’m glad to be part of an event that celebrates women and highlight their contributions.”


“It is yet another huge boost to our initiative to bring together women of colour from around the globe in celebration. Having mega Hollywood stars like Winston endorsing and supporting the event is more than we can ask for. I’m truly grateful to him “- Faustina Anyanwu founder.


Winston George Ellis has starred in two of the biggest Hollywood blockbusters of all time; – Pirates of the Caribbean and The Dark Knight. An accomplished British actor and a three-times world martial arts champion, Winston has starred alongside Johnny Depp and Kiera Knightley in the first two ‘Pirates of the Caribbean’ films. Other film credits include roles in Batman: Dark Knight and Shiner (alongside Michael Caine) and – during his 10 years living in Hong Kong – appearances in many martial arts films including Jackie Chan’s Operation Condor, Black Mask starring Jet Li and The Quest, with Jean Claude Van Damme and Roger Moore.

Winston’s passion for working with underprivileged children led to his involvement with a number of charities carrying out educational workshops and inspirational talks to thousands of young people across the UK.

He gives his full support at this years Divas of colour as the event seeks to raise awareness on Depression with their chosen charity – Depression Alliance in association with Lebara Mobile and Dr Kem .


Divas of colour is the largest gathering of world’s most powerful women of colour from around the globe. A special day to celebrate, recognise and reward the contributions of women of colour. Tickets are now on sale to attend the dinner on the 21st of March 2015.

Embrace Your Inner AfroDeity 
Leilu