Care For Your Hair Give Away: Still Time to Enter

Care for Your Hair is having  a 12 days of Christmas Giveaway and today is sponsored by AfroDeity!
Giveaway ends at midnight  See here for details

 There is still time to enter!

Joliette – Caribbean Berry and Melon Clay Cleanser  (200g)

This SLS free cleanser uses the natural cleansing power to clean both hair and scalp without stripping natural oils. Follow up with an Intensive Conditioning Mask of your choice and you will notice how soft and tangle free your hair feels. Only a 10p sized amount required each wash!
SLS and Paraben Free
Natural Cleansing Power of Rhassoul Clay
Fruits Extracts
Caribbean Scents

Joliette – Caribbean Berry and Melon Curl Me Soft (25g sample)

Moisturise and seal with this beautiful Shea butter based formula to create beautiful curls! Fragranced with fruit extracts. Your hair will look, feel and smell great. Great for twist outs, Great Moisturiser, Light on Hair: doesn’t weigh it down and contains natural ingredients.

Fountain Pimento Oil (10ml sample)

Unique to Jamaica, this powerful liquid remedy has been used for centuries as a traditional “Bush medicine”, renowned for its healing, soothing and antioxidant benefits.  Fountain™ Pimento Oil’s advantages include well being, moisturised and toned skin, amongst many others!

A natural anesthetic, (numbs pain) relieves sore muscles and relaxes joint stiffness, as an antioxidant, pimento also draws excess fluid from the knee, ankles and areas where swelling is noted. Added to a hot bath, it promotes relaxation, moisturizing & stimulant benefits.

Fountain Jamaican Black Castor Oil Hair Food  (10ml sample)


Now here’s a new, lighter, pleasantly scented Jamaican black castor oil, that won’t leave your hair greasy, dense & dare we say it – smelly! Infused with peppermint leaves which is said to be the oldest medication in the world, this amazing liquid hair food is also supplemented with other natural herbs for enhanced benefits.

This unique combination gives a cooling effect to the scalp, binds the hair roots & increases blood circulation. The resulting stimulation of your hair follicles culminates in a renewed and reinvigorated hair growth cycle. Cool and refreshing peppermint acts as a regulator and is the reason why your scalp will be so vibrant!

It provides nourishment, eliminates dandruff, dry scalp, psoriasis and is antibacterial – No more receding temples (hair lines), ladies & some gentlemen, just thicker, stronger and longer hair.

Giveaway ends at midnight  See here for details

AfroDeity Castor Oil Challenge 2013

To coincide with Alicia's Big Chop on January 01 2013, AfroDeity will be running a Castor Oil Challenge in 2013.
Alicia will be using the Fountain Jamaican Black Castor Oil Liquid Hair Food for this challenge. The challenge will run for 3 months from January 01, 2013 until March 31, 2012. 

To Enter Comment and Share here

Please bear with us as this is first challenge we have run so if you have suggestions or questions please feel free to comment or email 

All races, all hair styles , all lengths are able to take part in this challenge! Protective Styles, Relaxed, Locs, Weave, Extensions, Twists, Braids, Natural,  please join us. Open to everyone, AfroDeity is based in the UK but we want to hear from everyone who is interested in maintaining their hair.
You can buy Castor Oil from your local beauty supply store but if you are after Fountain Jamaican Black Castor Oil we are able to supply you with a sample if you email us. We will be sending sample to our stockists at the beginning of the challenge so you can pick up a sample from these as well.

The great thing about Fountains Jamaican Black Castor Oil hair food is that it is perfect for styles like locs or braids as it is quickly absorbed and is not thick and greasy,as such it will not block pores and can be left on the scalp. This is also a bonus for all hair types as people with thinner hair strands may have difficulty applying such a thick oil.
How To Enter?

You will need to join the challenge by January 6th 2013. To do this you can comment here answering these questions or join us on Facebook and Pinterest.
1. How will you be using your Castor Oil? (Hot Oil Treatments, Sealing Your Ends, Applying to the Scalp)
2. What is your ultimate hair goal (Arm Pit Length, Shoulder Length, Mid Back Length)
3. Is this your first challenge?. If not did you keep up with the last challnege you did and did you see any results. 
4. What type of Castor Oil will you be using? (Jamaican Black Castor Oil or clear Castor Oil - Samples of Fountain available at AfroDeity and soon to be available from Stockists)

If you are on Facebook or Pinterest you can join us at these links. Any problems please email
Pinterest AfroDeity Castor Oil Challenge Board see Alicia's progress and catch up with others on the challenge.
If you have any questions you an email Alicia directly on to ask her about her Big Chop or for any other questions
The last day to register for this challenge is January 6th 2013
Comment and Share here

Is the way slavery is taught in UK schools appropriate

We were appalled and disgusted to hear about how a girls school in London teaches students about the slave trade in history class. The method employed was to get the students to imagine they were slave traders and write a business proposal as to how they would catch and imprison slaves. The entire exercise seemed to trivialise the atrocities of the slave trade, only seeing the slave trade from an economic perspective and through european eyes. This story has another side.

The slave trade was not just some form of imprisonment of African peoples without pay. This entire event in human history instilled a sense inferiority in an entire race that still exists to this day. It can still be felt today in every part of British society, from television ads and football to the corporate boardrooms and the language we use. The head teachers comment that the exercise showed a lack of empathy to another's culture also shows a level of ignorance. Were they only acting because one child in that school was offended? The effects of the slave trade affects us all black and white in ways we might not even recognise and it is not just a part of African and Caribbean history but British history too.

Children should not just be taught about the economic effects of the slave trade on Britain but its cultural and social effects too.

Although slavery has existed in many forms and can be traced back as far as 1760 BC. The African Slave Trade was system of capturing African slaves and transporting them in appalling conditions to the 'New World'. It is not just that the slaves were forced to work for their masters without pay, these slaves were also stripped if their names, their religion and their language. They were not allowed to congregate and had to learn the language and customs of their masters. They were thought of as property to do with as their owner pleased, lower down the list than their master's horses or cattle. As these restrictions were imposed on the slaves it was necessary to justify this enslavement to the white population who had to be convinced that slavery was a necessary evil, that the slaves needed help to be civilised, because they were inferior.

Even the simple matter of how I wear my hair each day is affected by the atrocities of the slave trade. Our general hair type is thought to be inferior and that we should go to so much effort to change the appearance of the hair that grows out of our heads just shows how much this affects us today. Psychological slavery still holds us back. We still believe that natural hair is not appropriate fot the work place and in some instances we are even discriminated against for the way we wear our hair by both black and white people. Young black people should not have to change their physical appearance and even their names just to show that they are just as capable as their white counterparts.

As a British black woman with young black children this article really struck a cord with me.
This ignorance stems from this topic having never been taught properly in schools in the UK. All races of children should understand this period in human history, its effects and the reasons for its beginning and end as much as they would learn about the Second World War. It is as much a part of British history as it is a part of African or Caribbean history.

It would have been better served for the class to imagine themselves as slaves. Seeing the ocean for the first time, being loaded onto ships, no way to return to your family. Your name, language and religion taken away and abhorrent punishments imposed if you did not comply.

 This article was posted in the London Evening Standard - Please Read

A school was today forced to issue an apology for a history lesson in which  pupils were asked to imagine they were slave traders.The students aged 13 and 14 were shown manacles, a whip, thumb screws and iron brands and asked to come up with a business proposal for how they would capture and imprison slaves in Africa. One part of the lesson pointed out positive aspects of slavery, such as “having an affair with a beautiful African slave girl”. The headteacher at Queen Elizabeth’s Girls’ School in Barnet said the lesson material has since been withdrawn and apologised on behalf of her staff for being “patronising” and for the “trivialisation” of slavery. A girl of African heritage complained to her mother, who contacted Pan African human rights group Ligali, which put in a formal complaint to the school. Kate Webster said: “I am satisfied it wasn’t a deliberate attempt to humiliate or denigrate in any way but it did demonstrate a lack of empathy for people’s heritage.” She said the child who raised the issue had “expressed concern and distress”. School governors were informed and “appropriate steps” had been taken in relation to possible disciplinary action against the staff member who devised the presentation. Part of the presentation had been used by other teachers since September 2010, but Mrs Webster said she only became aware of it last month after the complaint was made.
Ligali’s Toyin Agbetu described various elements of the material as “morally repugnant, insensitive and disrespectful”.