Joliette Now Available in the USA

We are so very excited this month at AfroDeity to announce that we have partnered with gorgeous hair and beauty boutique Marjani Beauty in Philadelphia. I know so many of our US fans buy products occasionally and pay the steep postage for which we are grateful for your support, but no longer my beauties, You can now get your Joliette fix at Marjani. Along with a host of great brands for natural hair curated from around the world.

Find out more about Marjani Below.

Marjani Beauty Company is a beauty and cosmetics retailer for women of colour with a curated selection of beauty products from across the globe. This company was borne from the desire of our founders to create a space and platform where the collective diversity of women of colour is celebrated. There is no one size fits all when it comes to women of colour’s hair, skin and cosmetic needs. As women of colour, we are constantly breaking the mirrored vanity when it comes to the “ideal standards” of beauty. All the while, mass market brands fail to keep up or even attempt to fulfil our diverse needs.

At Marjani Beauty, women of colour can feel confident that every product was made or each service was created with their specific beauty needs in mind. We begin our curation process with brand partnership identification. By only working with brands around the globe that mirror our passion for enhancing the beauty of women of colour, we ensure that each product featured or tip given has our members’ specific needs in mind. We will only partner with brands across the globe that are independently owned or owned by persons of colour. 

We want to inspire women of colour to accept and embrace their diversity, redefine traditional standards of beauty and connect women of colour across the world creating a global network.

The Marjani Mission
To create a retail experience for women of colour where beauty and cosmetic products are accessible to all, no matter the shade, hair texture, age, nationality or geographical location.
To build a community composed of members with a shared passion and respect for the wide spectrum of beauty of women of colour.
To partner with brands that highlight the diversity amongst women of color and develop products specific to their needs.
To form a global beauty ecosystem for women of color by linking the buying power of local consumers to international brands.

The Marjani Vision
To be the leading global cosmetics and beauty company with curated products and accessible services for women of colour. One Who is Beautiful Like Precious Coral. 

If you are in the US why not visit and get your first taste of Joliette luxury today.

Embrace Your Inner AfroDeity 

Seven Spring Beauty Tips for 2017

Spring has finally sprung! We brought you a few hair care tips at the beginning of March and are now bringing you a few skin care tips for this beautiful weather we are having!

With the chill of winter in the past and the sunny days of spring ahead, you may be thinking about how you can change your look. While updating your wardrobe with floral dresses or pastel pants might be on your "to-do" list, have you thought about changes you can make to your beauty routine? If you're looking to brighten up your makeup, the tips below can help.

1. Highlight Your Face
Nothing says you're ready for the warmth of spring like a gentle glow on your face. You can achieve this look by lightly brushing highlighter on your cheekbones, the bridge of your nose, and your upper eyelid.

2. Glitter Your Lips
One of the biggest trends that models rocked on the spring runway was glitter or dark metallic lips. This head-turning style can be achieved by purchasing a lip kit or simply applying microfine glitter over the top of your favorite lipstick or gloss.

3. Embrace Beachy Waves
Tired of straight hair protective styles this winter? Try something new with beachy waves that add some texture to your look. If your hair isn't already naturally curly, try styling with a curling iron before brushing out and finishing with sea salt hair spray.

4. Try Simple Nail Colors
Say goodbye to bold and dark nail colours and hello to those that are beautifully simple. From clear coats with a touch of glitter to iridescent or nude, there are a lot of ways to incorporate simple nails into your spring look.

5. Gloss Your Eyelids
While you might be familiar with glossing your lips, you likely haven't tried glossing your eyelids. With this being a major runway trend, it's something you can feel confident trying this spring. Fortunately you don't need any special beauty products to try the look, as you can simply apply a little bit of clear lip gloss to your eyelid for added shine.

6. Skip Contouring
Contouring the face has been incredibly popular and certainly has its place in any beauty routine. However, this spring "non-touring" is more of a trend. To create this look, skip contouring and instead groom your brows, dress your lashes, and apply light foundation with concealer to cover any imperfections.

7. Care for Your Lips

With bold lips being popular this spring, it's important for them to be healthy and smooth. This is why it's recommended to apply a nourishing product such as EOS lip balm that will help keep your lips primed for any colour you want to rock.

Embrace Your Inner AfroDeity 

Why Two Wheels Are Better Than Four!

Hi All,

Every so often we deviate away from hair and into the world of fitness. Well this is because its nit just our hair that we need to keep healthy and in order to keep our hair healthy our whole body has to be healthy. As someone who suffers from severe eczema I am always on a look out for ways to exercise and detox my skin (and scalp). On my daily commute it is not always that easy, but I do get time to take a leisurely cycle every other weekend. Its great exercise and I think I might try it out for my commute one day...

So Why Cycle?

It’s obvious that you don’t get much exercise while in your car but neither are you getting much fresh air either! Often, thanks to exhaust fumes, drivers have their windows rolled up, the air con on and sit inside a locked bubble. On the other hand, cyclists are out and about, always using different muscles and can take a deep breaths of beautiful spring air. Don’t think that bikes are just for kids either! Lots of us are ditching our cars for bikes and scooters when it comes to the morning commute too.

Get Out There!

Pexels Credit: Luft Schnitzel

Cyclists have the freedom to travel wherever they like and unlike cars aren’t limited by long lines of traffic. From the saddle, you’ll also gain a new appreciation of nature, enjoying the sights, sounds and smells while feeling the warm sun on your back instead of the stiff rest of the car seat. You can also get off and take a break much easier than by car, just head off the main road, brake and pop the bike stand down while you sit on a bench for a bit. Biking doesn’t just let you see things differently, you’ll also be working out at the same time! You don’t need to be a champion to peddle up a hill, feeling the burn in your muscles as you slowly reach the top but it’ll get you far fitter than dancing, swimming or even the gym.  

Join The Club

Pexels Credit: Unsplash

Biking is finally being taken seriously, and real change is helping to fund new bike lanes, paths, and cycling proficiency courses. Local cycling clubs have popped up all over the UK and there are now more places to bike than ever before. Over, 3000 projects have been created in the past five years, and bike racks have increased outside of schools and offices as well as having bespoke accommodation built for those looking to bike in rural areas. Biking is also far cheaper than driving, it’s also completely environmentally friendly and once you’ve got your bike and cycling gear the overheads are far cheaper than the weekly tank of gas you'd be spending money on. Don’t forget if you are using your bike regularly for work it’s also worth having bicycle insurance as well as a go-pro camera so if there are any rush hour accidents you’ll be able to produce plenty of evidence for the police.

You Never Forget

Pexels Credit: Valeria Boltneva

You might be a little nervous about getting back in the saddle but don’t be! If you learned how to ride a bike as a child, you never forget, but there are plenty of adult cycling lessons on offer if you didn’t. Unlike running, or weight lifting as the years go on our bodies start to become a little less supple, and we become more prone to injuries. Biking is perfect exercise because you’re using your leg muscles every day anyway, so peddling is a wonderful way of keeping them fit, strong and healthy. Always check with your doctor before riding long distances, even if you feel young at heart and make sure you carry a travel first aid kit on every journey.

Do you cycle to work ?
Embrace Your Inner AfroDeity

Spring Hair Care Essentials

Spring Hair Care Essentials

Spring is here! Soon we will be able to totally ditch those cumbersome winter hats to reveal our hair in all its glory to the world and women everywhere are just oozing with excitement in anticipation. As the weather changes however, so should the products that you use in your hair. The same products that you used in the winter may not be the best for your hair in the warmer spring months. Your hair will need some extra help to recover from the damaging effects of the winter cold and also protection from the sun’s heat. The following hair care essentials for Spring can really help to keep your hair feeling and looking healthy in the warm months ahead. 

Planning to take up swimming this spring? Whether you want to incorporate swimming into your regular exercise routine or you just want to take the occasional trip to the beach, taking some Organix Moroccan Surf Paste with you can help to keep your hair in place and make it look nice and sleek when it is wet. When you are not feeling like a mermaid it is also good for helping to define your curls if you have natural hair- after you wash your hair apply a small amount of the Organix Moroccan Surf Paste, scrunch and let air dry. The result should be soft, clearly defined curls that will last throughout the day. 

A good deep conditioner is a must have in the spring to help your hair recover from the effects of the cold, dry winter weather. Alikay Naturals Honey and Sage Deep Conditioner is a great choice because it is specially formulated to get maximum moisture into the strands your hair and moisture is essential for damaged dry hair to be able to recover back to its normal healthy state. The honey in this deep conditioner will pull moisture from the surrounding air and lock it into your strands to replenish them and the sage along with some other ingredients will penetrate the follicles of your hair to provide much needed nourishment. 

The shampoo and conditioner duo from Neuma is a Spring essential not only because does it a great job of cleansing and conditioning your hair, but also because it contains absolutely no harmful chemicals! NO sulfates, no parabens, no synthetic fragrances - NADA. The ingredients are mostly plants extracts, plant nutrients and essential oils that help your hair to be more radiant and healthy. Neuma products also include a Phyto UV Shield™ formula that protects coloured hair from UVA and UVB oxidation and if you have dyed or coloured hair you will need this type of protection this spring for sure.

Get them in the UK

Get Them in the US

With these hair essentials added to your hair care regime you will have hair that is healthy, moisturised and protected from the harmful rays of the sun this spring. Get ready to store away those hats and break out your styling tools to see what new and creative looks you can pull off when the weather gets warmer. It’s going to be a wonderful time for hair and I just can’t wait for spring to get here. 

Embrace Your Inner AfroDeity
Zunammie K.