AfroDeity wins Endorsement from Dragon!

We are very excited at AfroDeity this week! 
Read more about AfroDeity winning Theo Paphitis' SBS Sunday!

Twitter Boost for AfroDeity Ltd

AfroDeity received a business boost from TV Dragons’ Den star and entrepreneur Theo Paphitis. On Sunday, Alicia Thornthwaite, co-founder of AfroDeity Ltd, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly.

Theo re‐tweeted Alicia’s message to his 360,000 followers and as a result, in just 48 hours the business ( has 100's of new followers and extra orders for their signature oils and butters from the Caribbean. AfroDeity has also been profiled on a new website ( that is exclusive to Small Business Sunday winners.

AfroDeity features and retails Caribbean Inspired natural hair and skin products. The ultimate goal is to help small farmers in the Caribbean and reinvigorate the declining agricultural industry by bringing natural healing oils and butters to the UK. Their main product is the signature Fountain Jamaican Pimento Oil which is a mixture of oils and herbs grown in Jamaica. A healing mixture noted for natural pain relief.

Alicia Thornthwaite said, “We’ve been in business roughly two years and were looking at ways to grow. It is great to have support from Theo because it’s been difficult trying to raise the profile of our small business. Having Theo recognise our hard work and spread the word about what we do at AfroDeity to his following is a tremendous boost.”

Alicia recently left her job where she worked as a drug surveillance scientist for just under eight years. Alicia and her mother Joliette (a former headmistress) founded AfroDeity on the knowledge of healing herbs, oils and butters passed down through the generations and culminating in Alicia’s great interest in science. As such combining beauty, science and their commitment to the rural Caribbean.

Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and Robert Dyas, as well as joint owner of Red Letter Days. Theo is also a mentor and investor to many other business acquainted via the Den including MagicWhiteboard, Wedgewelly and Value My Stuff.

For further information, photos and product samples, please contact Alicia Thornthwaite at AfroDeity Ltd on

For further information about Small Business Sunday please visit

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