AfroDeity Meet Theo Paphitis: Small Business Sunday

Alicia and Joliette ( AfroDeity's co- founders) meet 
Theo Paphitis for Small Business Sunday Award

On November 28th mother and daughter team Alicia and Joliette co-founders of AfroDeity Ltd were invited to Birmingham to meet TV Dragons’ Den star and entrepreneur, Theo Paphitis. In June they were delighted to hear that they had won Theo’s ‘Small Business Sunday’ award a social media initiative set up by Theo in October 2010. Each week from the 1000’s of tweets he receives, only six businesses are chosen. That Sunday AfroDeity Ltd captured Theo’s attention and he re‐tweeted AfroDeity’s message to his 360,000 followers.

AfroDeity features and retails Caribbean Inspired natural hair and skin products. The ultimate goal, to help small farmers in the Caribbean and reinvigorate the declining agricultural industry by bringing natural healing hair and skin products made with ingredients grown in the Caribbean to the UK. AfroDeity also currently support the FarmUp Jamaica initiative by trying to bring awareness to the growing problem of goods that can be grown in Jamaican being imported and sold at prices local people cannot afford.

AfroDeity's signature products the Fountain Jamaican Oils Collection which is made from ingredients grown in Jamaica and their very own brand Joliette are exclusive to AfroDeity.


Alicia Thornthwaite said, “Theo has inspired us all and said, “If you don’t dream, it won’t come true.” We are thrilled to have met him and look forward to all the upcoming opportunities he mentioned.”

For further information, photos and product samples, please contact Alicia Thornthwaite at AfroDeity Ltd on 02032865200 or and see our online store 

For further information about Small Business Sunday please visit 

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